Associate Brand Manager - Popular Portfolio

The Wine Group, 4596 Tesla Rd., Livermore, California, United States of America Req #1368
Tuesday, July 19, 2022

At The Wine Group we are passionate about our people, our future and our wine. We are America’s second largest wine producer by volume with over 1,200 employees globally across 12 locations in California, New York and Australia. We are proud to be responsible for many of America’s most beloved wine brands, including Cupcake, Franzia, Chloe, Concannon, Benziger, Imagery, AVA Grace, 7 Deadly and more. We are dedicated to our culture built on values like entrepreneurialism, innovation, social responsibility and stewardship. To learn about us and our career opportunities, check us out at and then come join the exciting journey at The Wine Group.


The Associate Brand Manager reports to the Vice President, Value Brands and is based at our Livermore, CA location. An experienced marketer who leads brand-building initiatives utilizing data-driven insights; assist in developing and independently lead key elements of brand plans with agencies and cross-functionals to drive business goals. This role is eligible for a hybrid work week, Tuesdays in Livermore office and travel as needed for photo shoots, tastings, in person meetings etc.


  • Understand and advocate for the consumer; ensure all platforms and strategies are consumer led and ties to effective trade execution as appropriate
  • Key input in annual Business Review and Brand Plan: lead key portions of planning for major brands and conducts entire business review and plan for smaller brands
  • Lead packaging projects from creative brief to printing to production. Collaborate with creative team to brief and adjust packaging to promote brand health
  • Lead new product process with cross-functional teams and help develop sales pitch
  • Monitor performance and works with sales to meet KPIs
  • Lead cross-functional teams (external agencies/internal partners) to develop and execute marketing plans
  • Lead brand business analysis efforts. Monitor brand health using internal and external data resources to identify issues and opportunities and deliver actionable insights
  • Present with impact and influence to key audiences
  • Independently manage multiple competing priorities and enlist manager for flawless execution
  • Track and influence budget
  • Coach, train and serve as role model for MAs and AMMs
  • Visit key markets to in support of marketing blitzes, new product launches, surveys and report key brand and competitive findings


  • Bachelor’s degree required; MBA preferred, but not required
  • 5+ years marketing experience, or MBA and 2+ years business experience
  • Strong grounding in CPG marketing best practices across the 4 Ps
  • Prior knowledge and/or experience with wine, spirits, or consumer packaged goods
  • Highly proficient in Microsoft Word, Excel, and PowerPoint (can create powerful marketing presentations for internal and external customers)


  • Position operates in a professional office environment
  • Position includes travel to various industry and/or company events, up to 20% of the time
  • Ability to perform tasks requiring bending, stooping, standing, and twisting
  • Must be able to lift up to 40 lbs. (a case of wine)

At The Wine Group, we are proud to be an equal opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.


Other details

  • Job Family Product Marketing and Brand Management
  • Job Function Marketing
  • Pay Type Salary
  • Min Hiring Rate $92,000.00
  • Max Hiring Rate $138,000.00
Location on Google Maps
  • The Wine Group, 4596 Tesla Rd., Livermore, California, United States of America