Off Premise Area Manager - Massachusetts

Massachusetts, USA Req #1627
Wednesday, February 8, 2023
At The Wine Group we are passionate about our people, our future and our wine. We are America’s second largest wine producer by volume with over 1,200 employees globally across 12 locations in California, New York and Australia. We are proud to be responsible for many of America’s most beloved wine brands, including Cupcake, Franzia, Chloe, Concannon, Benziger, Imagery, AVA Grace, 7 Deadly and more. We are dedicated to our culture built on values like entrepreneurialism, innovation, social responsibility and stewardship. To learn about us and our career opportunities, check us out at and then come join the exciting journey at The Wine Group.


Under the direction of the Sales Director, the Off Premise Area Manager is responsible for leading sales execution in the Massachusetts market, achieving all volume, distribution and revenue goals for The Wine Group, Inc. portfolio of brands through the Off Premise Sales Channel. The Off Premise Area Manager will also be responsible for developing and executing programming strategies.


  • Assist in developing and implementing annual operating plan which includes financial, volume, and distribution objectives
  • Ownership of strategy, pricing, and program execution in the Off Premise Sales channel
  • Deliver desired results on overall market Scorecard
  • Responsible for building and owning relationships with Distributor Management (GM Channel VPs etc.). Establish optimal business rhythm at all levels within distributor network
  • Collaborate with Trade Development – Work closely with TWG Headquarter teams (Chains/On) to maximize National/Regional accounts
  • Schedule and lead effective distributor sales meetings with all levels of management
  • Introduce creative sales execution concepts, share across state lines/regions if successful and aspire to be a leader in best practices
  • Manage assigned budgets including incentives, samples, demos and tastings, Travel and Entertainment and other departmental expenses
  • Administrative responsibilities include wholesaler inventory management, complete monthly CPR, complete monthly phasing calendar, maintain working key account list, and complete any relevant Travel and Entertainment expenses on a weekly basis
  • Additional responsibilities as assigned by RVP
  • Ensure all sales practices are compliant with state and company policies/law
  • This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for their job. Duties, responsibilities, and activities may change at any time with or without notice


  • Must be willing to reside in Massachusetts
  • BA degree or equivalent experience and proficient skills in Microsoft Office Suite
  • Preferred 5 or more years of sales experience in the alcoholic beverage industry or related business with knowledge and passion for both commercial and premium wines
  • Must have strong understanding and working knowledge of alcoholic beverage industry retail environment
  • Intermediate wine knowledge or associated certifications preferred
  • Must be adaptive to change within organization and industry
  • Results oriented, innovation, strong problem solving and negotiation skills
  • Ability to work and succeed in dynamic entrepreneurial environment
  • Excellent communication and interpersonal skills
  • Willing to travel with overnight stays as needed
  • Display integrity, character, and strong leadership skills
  • Support and model all company procedures and policies
  • Ability to multi-task, work independently and with a team in a fast-paced, high-volume environment with emphasis on accuracy and timeliness
  • Must have an excellent safety, work performance and attendance record
  • Prioritize while able to adapt to changing priorities
  • Demonstrated reliability and punctuality, work effectively in team/crew environment, adherence to all safety regulations and operating procedures


  • Position operates in a professional office environment
  • Ability to perform tasks requiring bending, stooping, standing, and twisting

At The Wine Group, we are proud to be an equal opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.



Other details

  • Job Family Distributors
  • Job Function Sales
  • Pay Type Salary
  • Min Hiring Rate $69,400.00
  • Max Hiring Rate $104,200.00
Location on Google Maps
  • Massachusetts, USA