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CRM & Lifecycle Marketing Manager

Austin, TX, USA ● Burlingame, CA, USA ● Las Vegas, NV, USA Req #15
Tuesday, November 8, 2022

We are looking for a data-driven, customer obsessed and proven CRM & Lifecycle Marketing Manager to help lead the next phase of growth for our brands. This hands-on role will focus on email, SMS, and bringing customers through the full funnel, from acquisition through to loyalty and retention. This role reports into the VP of Marketing.

This role will be responsible for implementing CRM campaigns that increase lifetime value for customers, driving retention and engagement. You will be able to balance marketing strategy, operations, analytic thinking, and people management skills to succeed. This is a growing and dynamic marketing channel for us, and you will have an immediate impact on the success of our business.

This is an exciting opportunity to join a world-class team and bring our exciting games and one-of-a-kind loyalty proposition to even more fans worldwide.


  • Develop and implement lifecycle programs that will be targeted based upon a customer’s past purchases, activity, and behavior to engage and retain them in our games, our rewards and loyalty program.
  • Manage daily workflow on the creation and deployment of all CRM campaigns
  • Help build CRM strategy to drive increase frequency across customer segments
  • Collaborate with and continue to build a world class Lifecycle CRM Teams across our American Studios
  • Focus on quantitative analysis and analytics: Dashboards, Reporting, & Insights. Report on the success of campaigns and use that data to drive actionable decisions to grow the business.
  • Have experience with A/B testing and always looking for your next opportunity to drive marketing results.
  • Develop and execute customer segmentation strategies, with the ability to work at both a strategic and execution level.
  • Maintain knowledge on email marketing trends, best practices, technologies, and consumer privacy laws.
  • Work closely with the product and marketing teams to ensure we are aligned on business needs and upcoming improvements to help design and execute campaigns.
  • Creating and developing a SMS lifecycle program for our loyalty rewards platform


  • 2-4 years in experience implementing loyalty, CRM, segment migration, and automation marketing programs and processes
  • BS Degree in Marketing or related field
  • Excellent analytical skills and a data driven mindset
  • Experience with CRM tools around campaign management, email, push notifications, SMS, and in app messaging experience; specific experience with Braze is a major plus.
  • Extremely strong written and communicative skills
  • Basic knowledge of and experience with database and business intelligence tool sets
  • Ability to oversee multiple work streams simultaneously and equally comfortable delegating or owning tasks, no matter how big or small.
  • Collaborative and can communicate your ideas and program results clearly & effectively to all levels of the organization

Benefits and Perks

  • 100% health benefit premiums for you and your dependents
  • 401K match and stock options
  • Flexible vacation policy
  • Employee-driven entertainment, happy hours, and team-building events
  • Snacks and drinks are available in the kitchen
  • Casual work environment

PLAYSTUDIOS is an equal opportunity employer. Applicants will be considered regardless of their sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military or veteran status, or other protected category under the law.


PLAYSTUDIOS is the developer and operator of award-winning free-to-play casual games for mobile and social platforms. The company’s collection of original and published titles is powered by its groundbreaking playAWARDS loyalty marketing platform, which enables players to earn real-world rewards from a portfolio of global entertainment, retail, technology, travel, leisure, and gaming brands across 17 countries and four continents. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS brings together beautifully designed mobile gaming content with an innovative loyalty platform in order to provide its players with an unequaled entertainment experience and its partners with actionable business insights. To learn more about PLAYSTUDIOS, visit


Other details

  • Pay Type Salary
  • Required Education Bachelor’s Degree