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Territory Sales Manager - Busan, Korea

Busan, South Korea Req #885
10 November 2022

Cynosure is well positioned competitively to lead and transform the medical aesthetics industry.  We are guided by our belief that this is a purpose-driven business, which improves patient’s lives and improves practitioner’s livelihoods.

  • We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics.
  • We are the leader in science-based technology which elevates the standard of care for consumers.
  • We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics.
  • We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries.
  • We put our people first and believe personal development drives business development.
  • We love our customers and strive give them the leading-edge technology, service, marketing support and clinical education to improve their patient’s outcomes and to improve their livelihoods.

At Cynosure, we look for people who make an impact and encourage everyone to lead, create, and add value. In turn, we invest in our team to grow people’s careers and build upon our high-performance and culture-oriented organization. We work together as one team, winning together.

As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry’s most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women’s health.  

Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful.

Learn more about us by following our LinkedIn and Instagram sites and please visit us at

Role Purpose

The Territory Manager, Busan & Youngnam area is responsible for developing, achieving, and managing regional business targets and strategy.  The Manager will develop and maintain effective customer care relationships. Build strong relationships and collaborate with team members and Cynosure resources to meet the needs of the customer.  Develop and maintain strong relationships with key thought leaders in their region and keep abreast of and leverage trends in the marketplace to meet regional business objectives.


Role Responsibilities


  • Monitoring competitor activity and competitors' products; anticipating potential negative and positive impacts on the business and adapting strategy accordingly.
  • Identify key opportunities and risks in the territory
  • Develop deep understanding of territory to maximize sales opportunities
  • Developing new customer acquisition strategies
  • Keeping up to date with the latest clinical data supplied by the company, and incorporating in customer pitch and material
  • Ensure efficient work plans, including clinical, marketing and sales teams.
  • Develop territory business plan and update quarterly 


  1. Drives Sales and Regional Business Performance:
    1. Develops and executes against strategic regional business plans to assure sustainable and profitable business results.
    2. Is self-directed to meet and exceed business objectives.
    3. Solves the business need of customer not just the sales of the product.
    4. Collaborates with other Cynosure team members and other Cynosure resources to achieve desired customer outcomes.
    5. Engage customers with high quality sales material to educate and sell.
    6. Proactively staying informed on new product information through company meetings, technical data presentation/ briefings and training
  2. Reporting
    1. Provide reports on activities as requested by management
    2. Utilization of CRM as required
    3. Ensure DSM/CS are kept well informed of business goals
    4. Regular communication to ensure a productive team environment
    5. Ensure SalesForce CRM tool is kept up to date.
  3. Customer Facing
    • Assist clinical colleagues with product demos/installs, using product knowledge
    • Deliver practical training on Cynosure products and supporting information related to aesthetic medicine.
    • Schedule regular follow-up with customers to ensure they are utilizing the device to its full potential, while identifying opportunities to upsell.
    • Communicate protocol and guidance updates to customers. 

Education & Experience

Degree in business administration or a related field

Or 7+ Years’ experience in commercial roles.

Successful previous experience as a sales representative consistently meeting or exceeding targets


Selling Skills

  • Proactively seeks opportunities to grow the business; Constantly develops creative selling solutions
  • Establishes customers’ needs and puts them at the heart of the proposal, only “pushes” the customer to the acceptable limit
  • Structures and delivers compelling fact-based business proposals
  • Skilfully identifies the right killer facts; Correctly identifies and overcomes objections
  • Understands complex sales solutions and communicates them concisely and effectively
  • Proven ability to drive the sales process from plan to close



  • Applies a logical negotiation process; Sets clear negotiation parameters and sticks to them
  • Effectively deploys negotiation tactics and can recognise and handle tactics deployed against them
  • Understands the value of everything they trade


Relationship Building & Communication

  • Has strong relationships with customer decision makers/ influencers and uses them
  • Has a high level of personal credibility
  • Quickly develops rapport, builds trust and respect
  • Makes complex ideas simple and understandable
  • Communicates breakthrough thinking in a concise and compelling way
  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization


Analysis & Planning

  • In control of the numbers
  • Uses data to focus on the biggest opportunities
  • Translates strategies into action-orientated plans
  • Updates the plan with course corrections
  • Understands cross functional implications of all customer agreements and aligns relevant personnel accordingly

Commercial Awareness

  • Demonstrates an awareness of the broader commercial world
  • Constantly in touch with customers’ news
  • Understands key financial concepts; Demonstrates an understanding of the Revenue Management levers
  • Strong industry expertise

 Personal Attributes 

  • Relentless hunger for results
  • Demonstrates resilience and adaptability in the face of adversity
  • Demonstrates self-awareness and appetite for self-development
Cynosure is an equal opportunity employer aiming for inclusion and diversity in every recruitment process. 

Other details

  • Job Family Sales
  • Job Function Field Sales
  • Pay Type Salary
Location on Google Maps
  • Busan, South Korea